We love Halo. The Chief, Cortana, the needler, sticky grenades, failing at driving Warthogs—all of it. So when 343 Industries introduced us to Herschend Live with an opportunity to design a visual identity around a new Halo experience, we’re not gonna lie, we got a little giddy over here.
Icons / Visual Systems
Logo Design / Typography
Halo: Outpost Discovery is an immersive, fan experience traveling to a city near you. Working closely with 343 and Herschend, we designed the visual identity, logo, and style guidance.
For the announce trailer, Ten Gun was brought in to help visualize the event through concept art. We blurred the lines between aspirational imagery that captures the immersive environments and actual experiences that fans will be able to enjoy.